As a business, increasing sales is one of the main goals. As such, many businesses tend to expand their reach to potential clients by taking their business online. Irrespective of the type of business you’re into, increasing sales through online channels look a lot easier than it is. Fortunately, there are dozens of ways you can make more sales online, if only you knew the right one to implement. Some of the ways you can increase sales online focus on specific strategies, whereas others are more generalized. However, in this post, we would be looking at ten actionable techniques you can employ to increase your online sales performance.
Ten actionable techniques to increase online sales
1. SEO Services
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It is the Primary Source of Leads and Results to Higher Conversion Rate. SEO helps business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates
2. Showing off customers reviews and testimonies
Buying and selling online requires trust, and as a seller, one of the easiest ways you can earn the trust of potential clients is with good testimonies and reviews of previous customers. In today’s social media environment, don’t feel skeptical about showing off customers’ reviews and testimonies as their feedback has never been more important. Customers’ reviews and testimonies are more influential than even the best-written sales Ad. You can let the reviews and testimonies appear on your product pages, homepage, landing pace, or even pricing page.
3. Offer customers a money-back guarantee
Apart from buying products at very cheap rates online, customers also love knowing their money is protected when buying online. Assuring clients that they can get their money back if anything whatsoever goes wrong along the way of the purchase is reassuring and inspires confidence. Clients are more influenced to purchase with you knowing they can get their money back if there is a need, which will cause an increase in your sales.
4. Make checkout easy
Many eCommerce and online markers are struggling to make more sales because their process of checking out is quite hideous. You must eliminate any unnecessary steps in your checkout process that could discourage prospective clients from purchasing. For example, don’t time them out and make them start all over again when they want to make a purchase. Also, remove any unnecessary fields in forms.
5. Provide numerous payment options
Another challenge many online marketers face that affects the number of prospects they can convert is their payment options method. While it is understandable for security reasons, many eCommerce and online businesses do not accept certain payment options, that doesn’t mean you should restrict your payment options to only a few. Understand who your clients are and the kinds of payment options they prefer and then implement them on your website. Having numerous payment options ensures that a prospect doesn’t get stuck when making an actual purchase.
6. Use quality product images.
Another all too common mistake many online businesses fail to do is to invest in quality images. You need to understand that your clients cannot see the product they are buying with their eyes and feel it with their hands to tell if it is what they want. The best thing you can do is offer prospective clients a very clear and well-detailed picture. Regardless of what you sell, always include a wide range of high-quality images of your products.
7. Create and target detailed buyers personas
As an online marketer, if you do not already have a buyer’s personas, you are no surprise you are behind on your sales. If you want to make more sales, you should have a well-detailed buyer persona than you did in your past. Although the degree of specificity of clients to target might be a little overkill for your buyer personas, it is best to know the ideal customers, the more likely they will respond to your tailored message.
8. Implement tiered pricing
Another way you can increase sales online is by implementing tiered pricing. You may be wondering how this can help increase sales? Look at it as a kind of psychological trick that manipulates your prospect with a decoy price, how this work is by having tiers with different price ranges. Only a few people will go for the more expensive tier because the mid-priced tier would seem to offer more value for their money and be more appealing. Many businesses leverage this psychological principle to make us buy what they want.
9. Add an opt-in pop-up offer.
When you take your business online, add an opt-in offer that pops up on a prospective client’s device when you open your website. This pop-up offer engages them to either sign up for your newsletter, loyalty program, or mailing list. You can use this technique to increase the number of contacts in your database, which is a major asset for email marketingcampaigns. You can also sway away potential clients by offering them a well-placed opt-in offer of say, free shipping, or a 10% discount on first order.
10. Grow online sales with mobile optimization
Lastly, when you take your business online, ensure it is poorly designed and badly optimized for mobile search. Mobile search has eclipsed desktop search in volume, and as such, if you want to increase sales, you need to optimize your website for mobile – and not purely from a technical perspective. Make it easy for prospective clients to use mobile devices to make purchases. Navigation and user experience are the most crucial elements of a well-designed and highly optimized mobile experience. Note that the harder visitors find it to buy what they want, the more likely they will abandon your site altogether.
In conclusion, if you do not already have any of this technique already implemented in your online business, be sure to implement them. Increasing sales is a bit tasking, so you can either choose to do it yourself or outsource the task and let professionals handle it for you for the best result.
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