We can break down lead generation into stages, starting with generating traffic to converting those leads into customers. The one question that perplexes many people today is the best way to generate sales leads. But in reality, all lead generating tactics and strategies help you get leads. But what matters is what you’re selling, how you’re generating sales leads, and who you’re selling it to. As a digital marketing agency, there are several ways we generate leads and sales. In this review, we would show you some of our strategies you can use to generate leads and sales.
How to generate leads and sales?
1. Use content marketing to establish thought leadership.
One of the first steps to take to generate leads in by producing quality content. The majority of buyers want content from an industrial expert’s opinion than from other buyers’ views. However, when you create your content, let it by engaging. Your content needs to add value to your potential clients to make them feel you understand what they need from you. Let the subject matter in which your product or service solve be well stated in plain points. Regularly post news, blogs, news as well as tips regarding your industry.
Additionally, it also helps when you produce an extensive guide on your website that visitors can download to understand the industry better. Another advantage of having this guide on your website is that it helps gather information from people who download the guide. You can enroll them in your lead program and keep them engaged by sharing with them more products and services you offer that can help them. You may even be able to turn them into customers. Don’t forget to promote your content with online marketing methods like social media marketing, search engine optimization, and email marketing. As much as great content is important, it wouldn’t make any difference if people can’t find it. So, be sure to spend some quality time optimizing your content for search engines.
2. Leverage paid social
Social media can be the most powerful channel you can use to generate leads if you understand the concept and use it organically. Man is a social being and loves to socialize. So, in order to be successful at acquiring leads through social media, you need to invest your effort and time into building an engaged audience so you can convert those audiences into leads. The first challenge is figuring out how to generate this engaged audience. This is where your sense of humor, sales marketing strategies, and the right tools for your business come into play. You can choose to use any paid social ads on Facebook, Instagram, LinkedIn, Twitter, or even Pinterest as your social media channel.
However, take note of the social media channel you are most likely to find the most users of your product and service. A lot of marketers choose Facebook because of the large crowd on the channel. So, if you choose Facebook; for instance, Facebook has a lead generation tool known as Facebook Lead Ads, you can take advantage of it to drive traffic and acquire a lead from the platform. This Ad format allows contacts to submit their information without ever leaving Facebook. Other strategies you can use include Limited Time Offer, Subscribe to Our Newsletter, 30% Off Your First Purchase, etc.
3. Optimize your website for local SEO
Organically optimizing your website with keywords is arguably one of the most valuable strategies for long-term lead generation. As we said earlier, good contents are important, but optimizing your website makes those contents easier to find. Note, Google uses over 200 factors to rank a website within SERPs (search engine result pages), so spending quality time optimizing your website with local SEO is no waste of time. Statistics show that over 72% of customers who searched visited a store within 5 miles from their searched location. Optimizing your websites with local SEO will help your business tap into the surrounding community and help users find you when they need your service.
As you optimize your website for local SEO, do not forget to optimize it for mobile users as mobile devices continue to dominate. An excellent way to begin to optimize your website is by ensuring your NAP (name, address, and phone) is consistent with your website and other listings like Facebook, LinkedIn, Yelp, Google My Business, etc. Another good idea to adapt is by asking satisfied customers to leave reviews about their experience or make it easier for customers to review your business. Also, having other third party websites reviewing your business increases your chances of being found as a qualified prospect without spending a dime. Don’t also forget to include key phrases in your title tag you want to rank for in addition to your state, city, or neighborhood.
4. Segmented Email marketing
Although Email marketing may be one of the oldest tactics of generating leads in the book, it is still a powerful tool when trying to reach or to prospect or upsell existing customers. Tailor a concise message to target your customer database’s specific segment when adapting an Email marketing strategy. Marketing Automation is one of the most popular methods marketers use to help them automatically send highly targeted emails to leads. Synchronizing your CRM enables you to place leads into a workflow, so once they fill out a website form, they are nurtured with content that matches their specific interests. You could include follow-up Emails with great content and a CTA (call to action) to make prospects subscribe to your blog.
When you begin to learn more about each lead, you can tailor your messages to move them down the funnel. Businesses that nurture leads can see more than 50% more sales-ready leads than others that do not nurture leads. The ability to capture website visitor data and a couple of data with behavioral triggers will help you get a lot smarter about the inbox.
Although we have named a couple of lead generating strategies, whichever strategy you choose to employ next or experiment with, be sure to be consistent with it. Consistency will help you understand how to implement digital marketing leads and sales campaigns effectively.
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